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Our methodology

What is 30..60..90™

The idea behind 30..60..90 is simple. Projects cant keep going on forever. We make sure that our customers have tangible outputs and proper return on investment. While we are driven by moving fast, rather than fail fast, we think of it as learning fast. 30..60..90 is how we assess your capabilities, create roadmap and solve your problems in a time boxed 90 day timeline where deliverables and outcomes are clearly defined empowering stakeholders to make key decisions.

Days 1-30 Discovery

We assess business challenges, stakeholder interviews, understand end user personas, contextual environments, perform feasibility studies, competitive analysis and create roadmap for optimization.

Outcomes & Deliverables

  • Brainstorming
  • Stakeholder Interviews
  • Competitor Analysis
  • Heuristic Evaluation
  • Whiteboarding
  • Requirement Analysis
  • High Level Scoping
  • Feature Definition
Days 31-60 Ideation & Design

We evaluate existing processes and solutions, uncover root cause of negative experiences, prioritize and visualize recommendations as low fidelity or throwaway prototypes.

Outcomes & Deliverables

  • Workshops
  • Ideations
  • User Interviews
  • Prototyping
  • Low Fidelity wireframes
  • Technology Feasibility
Days 61-90 Prototyping & Proof of Concept

We work iteratively and design digital solutions, build a clear path for development with prototypes and proof of concepts. User feedback and validation testing is also performed.

Outcomes & Deliverables

  • High Fidelity Prototypes
  • Fully Interactive Prototypes
  • Validation Testing
  • Design Patterns
  • UI Component Library
  • Proof of Concepts