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Manufacturing Retail

The case for Unified Branding Experience

“Using design as a driver for a Uniform Brand Enablement reduces cost of ownership and delivers a whole new approach for a unified and consistant external experience with and internal facing products portfolio.”

Days 1-30

Initiation, Stakeholder Interviews & Viability

Given the complex ecosystem, millions of site visitors and environment, a detailed plan was put in place to build a secure and scalable solution. Our experts worked with the solution enablement team, digital marketing, architects and platform managers to understand requirements and align on vision. A study was conducted to create a unified experience, single point of control for the overall brand enablement and delivering content as a service using a cross platform framework.

Days 31-60

Evaluation, Benchmarking & Feasbility

A current state assessment was performed on the overall user experience to identify pain points and areas for improvements. As the overall external facing sites and applications was 24, benchmarking was performed and usability scores obtained on key customer and government facing sites and applications. The design team worked with the marketing and platform team to clearly define corporate branding. The user experience layer was seperated for a single point of control from content.

Days 61-90

Design System, Prototypes and Proof of Concept

The unified user experience would be delivered through componentization and atomic design concepts creating consistancy and scalability. Interactive prototypes and components were created with a single point of control and the ability to preview the overall brand and user experience layer iteratively with feedback.